About Me

Empowering Growth, Delivering Results

About Me

I am a seasoned strategy consultant , team leader , and visionary with extensive expertise in business administration. Over the years, I have collaborated with prominent organizations such as Saral Hamidatou Elghazelle , Sisura , and BMA Tech , delivering impactful solutions that drive growth and success.

In addition to my corporate roles, I am an accomplished entrepreneur who owns and operates multiple businesses both online and offline. My deep experience in building startup projects has enabled me to create innovative solutions tailored to diverse industries.

Professional Experience

As the Marketing Coordinator at SARAL HAMIDATOU EL GHAZEL (2017–Present), I successfully led the development and execution of numerous marketing campaigns. These efforts resulted in significant increases in sales, website traffic, and overall brand visibility. My contributions were instrumental in driving the company’s growth and expanding its market presence.

Beyond my professional achievements, I have been recognized with numerous honors and awards for my role in the success of key projects, as well as for my active participation in charitable initiatives. These accolades reflect my commitment to excellence and my dedication to making meaningful contributions to both business and community endeavors.

Educational Background

I hold two master’s degrees:

  • Master in Business Administration (MBA) from ENEB School of Business , where I honed my skills in strategic planning, operations management, and leadership.
  • Master in Digital Marketing from MBS School of Business , which provided me with advanced knowledge of digital strategies, consumer behavior, and data-driven decision-making.

To further enhance my expertise, I have pursued additional certifications in:

  • Innovation and Leadership from Stanford School of Business , earning a professional certificate.
  • Economic Development from Oxford University , deepening my understanding of global economic trends and sustainable growth.
  • Entrepreneurship from KAUST University , completing a verified certificate program focused on startup creation and scaling.

Through these educational experiences, I have gained comprehensive knowledge and practical skills across various domains of business, equipping me to excel in dynamic and challenging environments.

Core Competencies

My expertise spans several critical areas, including:

  • Business Strategy & Consulting : Developing actionable plans to achieve organizational goals.
  • Team Leadership : Inspiring and guiding teams toward success through effective communication and collaboration.
  • Startup Development : Building and scaling ventures from ideation to implementation.
  • Digital Marketing : Leveraging cutting-edge tools and techniques to maximize reach and engagement.
  • Charitable Project Management : Contributing to social impact initiatives that benefit communities.

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Brands worked on

some of the brands I’ve worked on.

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Skills

  • Leadership
  • Problem Solving
  • Communication Skills
  • Teamwork
  • Web Development
  • Adobe Programs ( Ai . Ps . Lr . Pr )

The Challenge

Throughout my career, I have faced several challenges that tested my abilities and pushed me to grow as a professional. Here are some key examples:

1. Scaling Startup Projects

One of the biggest challenges I faced was building and scaling multiple startups from scratch. In the early stages, limited resources, tight budgets, and undefined market demand made it difficult to establish a strong foothold.

  • Challenge : Balancing innovation with practicality while ensuring financial sustainability.
  • Solution : I implemented lean startup methodologies, conducted thorough market research, and prioritized high-impact initiatives. By focusing on customer feedback and iterating quickly, we were able to refine our offerings and achieve steady growth.
  • Outcome : Successfully launched and sustained multiple businesses, proving that strategic planning and adaptability are crucial for long-term success.

2. Driving Marketing Campaign Success

During my tenure as Marketing Coordinator at SARAL HAMIDATOU EL GHAZEL, one of the primary challenges was increasing sales and website traffic in a highly competitive market.

  • Challenge : Creating campaigns that resonated with target audiences while achieving measurable results.
  • Solution : Leveraged data analytics to understand consumer behavior, optimized digital advertising strategies, and collaborated closely with cross-functional teams to align messaging and goals.
  • Outcome : Achieved significant increases in sales and traffic, contributing directly to the company’s growth and market expansion.

3. Managing Diverse Teams

Leading diverse teams across different departments presented its own set of challenges, particularly when it came to fostering collaboration and maintaining productivity.

  • Challenge : Bridging communication gaps and aligning team members with varying skill sets and backgrounds.
  • Solution : Established clear objectives, encouraged open dialogue, and implemented agile project management techniques to ensure everyone stayed focused and motivated.
  • Outcome : Built cohesive teams that delivered exceptional results, earning recognition for both individual and collective achievements.

4. Navigating Economic Uncertainty

As someone who has worked in various industries, I’ve experienced firsthand the impact of economic fluctuations on business operations.

  • Challenge : Adapting to uncertain market conditions without compromising quality or efficiency.
  • Solution : Utilized my expertise in business administration and strategic planning to identify cost-saving measures, explore new revenue streams, and pivot where necessary.
  • Outcome : Successfully navigated challenging periods by maintaining profitability and ensuring sustainable growth.

5. Balancing Multiple Roles

Juggling responsibilities as a strategy consultant, entrepreneur, and team leader required careful time management and prioritization.

  • Challenge : Allocating sufficient attention to each role while delivering high-quality results.
  • Solution : Developed robust organizational systems, delegated tasks effectively, and maintained a disciplined approach to goal-setting.
  • Outcome : Enhanced productivity and achieved personal and professional milestones simultaneously.

6. Contributing to Charitable Projects

While participating in charitable initiatives, I encountered logistical and resource-related challenges that demanded creative solutions.

  • Challenge : Coordinating efforts among volunteers, securing funding, and ensuring maximum impact within budget constraints.
  • Solution : Collaborated with stakeholders, leveraged partnerships, and streamlined processes to maximize efficiency and outreach.
  • Outcome : Delivered impactful projects that positively contributed to community development and earned recognition for outstanding contributions.

Key Takeaways

These challenges not only tested my capabilities but also taught me valuable lessons about perseverance, adaptability, and leadership. They reinforced my belief in the power of strategic thinking, teamwork, and continuous learning—qualities that continue to guide me in every aspect of my career.